Privacy Policy

This Privacy Policy ("Policy") applies to www.thepeoplescheese.com, www.lizthorpe.com,
www.thebookofcheese.com, and The People's Cheese ("Company") and governs data collection
and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the
Company include www.thepeoplescheese.com, www.lizthorpe.com, www.thebookofcheese.com.
The Company's website is a news and information site. By using the Company website, you
consent to the data practices described in this statement.

Collection of your Personal Information


In order to better provide you with products and services offered, the Company may collect
personally identifiable information, such as your:

  1. First and last name
  2. Email address


We do not collect any personal information about you unless you voluntarily provide it to us.
However, you may be required to provide certain personal information to us when you elect to
use certain products or services. These may include: (a) registering for an account; (b) sending us
an email message. To wit, we will use your information for, but not limited to, communicating
with you in relation to services and/or products you have requested from us. We also may gather
additional personal or non-personal information in the future.


Use of your Personal Information

The Company collects and uses your personal information in the following ways:

  1. to operate and deliver the services you have requested
  2. to provide you with information, products, or services that you request from us
  3. to provide you with notices about your account
  4. to notify you about changes to our www.thepeoplescheese.com, www.lizthorpe.com,
    www.thebookofcheese.com or any products or services we offer or provide through it
  5. in any other way we may describe when you provide the information
  6. for any other purpose with your consent.


The Company may also use your personally identifiable information to inform you of other
products or services available from the Company and its affiliates.


Sharing Information with Third Parties

The Company does not sell, rent, or lease its customer lists to third parties.
The Company may share data with trusted partners to help perform statistical analysis, send you
email or postal mail, provide customer support, or arrange for deliveries. All such third parties
are prohibited from using your personal information except to provide these services to the
Company, and they are required to maintain the confidentiality of your information.

The Company may disclose your personal information, without notice, if required to do so by
law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the
law or comply with legal process served on the Company or the site; (b) protect and defend the
rights or property of the Company; and/or (c) act under exigent circumstances to protect the
personal safety of users of the Company, or the public.


Tracking User Behavior

The Company may keep track of the websites and pages our users visit within the Company, in
order to determine which Company services are the most popular. This data may be used to
deliver customized content and advertising within the Company to customers whose behavior
indicates that they are interested in a particular subject area.


Automatically Collected Information

The Company may automatically collect information about your computer hardware and
software. This information can include your IP address, browser type, domain names, access
times, and referring website addresses. This information is used for the operation of the service,
to maintain quality of the service, and to provide general statistics regarding the use of the
Company's website.


Links

This website contains links to other sites. Please be aware that we are not responsible for the
content or privacy practices of such other sites. We encourage our users to be aware when they
leave our site and to read the privacy statements of any other site that collects personally
identifiable information.


Right to Deletion


Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  1. Delete your personal information from our records; and
  2. Direct any service providers to delete your personal information from their records.


Please note that we may not be able to comply with requests to delete your personal information
if it is necessary to:

  1. Complete the transaction for which the personal information was collected, fulfill the terms
    of a written warranty or product recall conducted in accordance with federal law, and
    provide a good or service requested by you, or reasonably anticipated within the context
    of our ongoing business relationship with you, or otherwise perform a contract between
    you and us;
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity;
    or prosecute those responsible for that activity;
  3. Debug to identify and repair errors that impair existing intended functionality;
  4. Exercise free speech, ensure the right of another consumer to exercise his or her right of free
    speech, or exercise another right provided for by law;
  5. Comply with the California Electronic Communications Privacy Act;
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public
    interest that adheres to all other applicable ethics and privacy laws, when our deletion of
    the information is likely to render impossible or seriously impair the achievement of such
    research, provided we have obtained your informed consent;
  7. Enable solely internal uses that are reasonably aligned with your expectations based on your
    relationship with us;
  8. Comply with an existing legal obligation; or
  9. Otherwise use your personal information, internally, in a lawful manner that is compatible
    with the context in which you provided the information.


Children Under Thirteen


The Company does not knowingly collect personally identifiable information from children
under the age of 13. If you are under the age of 13, you must ask your parent or guardian for
permission to use this website.


Email Communications


From time to time, the Company may contact you via email for the purpose of providing
announcements, promotional offers, alerts, confirmations, surveys, and/or other general
communication. In order to improve our services, we may receive a notification when you open
an email from the Company or click on a link therein.


If you would like to stop receiving marketing or promotional communications via email from the
Company, you may opt out of such communications by clicking the unsubscribe link.


Changes to This Statement


The Company reserves the right to change this Policy from time to time. For example, when
there are changes in our services, changes in our data protection practices, or changes in the law.
When changes to this Policy are significant, we will inform you. You may receive a notice by
sending an email to the primary email address specified in your account, by placing a prominent
notice on our The People's Cheese, and/or by updating any privacy information. Your continued
use of the website and/or services available after such modifications will constitute your: (a)
acknowledgment of the modified Policy; and (b) agreement to abide and be bound by that Policy.


Contact Information


The Company welcomes your questions or comments regarding this Policy. If you believe that
the Company has not adhered to this Policy, please contact the Company using the Contact form
on our web site.

Effective as of May 13, 2024