With nearly 25 years’ experience in the specialty cheese industry, Liz Thorpe understands boutique retail and multistore chain distribution. She knows when to rely on analytics and when to take risks to deliver effective category management, laser-focused product portfolios, and learning experiences with demonstrable ROI. Liz has a unique ability to tell stories, educate consumers and develop on-brand marketing that guide the consideration and purchase process.

The People’s Cheese is rooted in Liz’s experience, and her belief that well-done food ecosystems are important and beneficial to producers and consumers alike.



Independent, regional and national multistore retailers have different needs and objectives. That said, every retailer with optimized selection, best of class merchandising and empowered associates will see growth in perishables and a halo that benefits the entire brand–whatever the retailer’s size.


Whether a producer is looking to enter the U.S. market, to grow from a regional to a national brand, or to sharpen its competitive edge in existing markets, we help you understand where you are, where you can go and what needs to change to get there.

All Clients

Retailers, producers, food service, distributors, marketing boards and more all benefit from content, messaging and operational standards informed by a passion for product and a commitment to demonstrable ROI.

Selected Clients

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